Branding & Identity
A Brand is the emotional perception of a company or organization. UCLA Training & Development, part of Campus Human Resources, offers a wide variety of developmental programs to build job skills and to foster careers. The open door logo and graphic standards are spread across course catalogs, class folders, printed and online program brochures, and online newsletters. As a result, all of Training & Development's communications are immediately recognizable and the "brand" is associated with staff career advancement and life-changing experiences.
![UCLA_T&D [Converted].jpg](https://images.squarespace-cdn.com/content/v1/52586f52e4b0b7382f166d03/1389159075301-JX6HGL12H249ASDO3HEB/UCLA_T%26D+%5BConverted%5D.jpg)
Identity is the visual aspects of the overall brand. Elements of identity include logo, type, color and style. At it's simplest, identity is exemplified by a stationary package.
